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The marketing planning process / Ray Donnelly, Graham Harrison, Phil Megicks.

by Donnelly, Ray | Harrison, Graham | Megicks,Phil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Elservier Butterworth-Heinemman, 2009Availability: Items available for loan: UMI Main Library (2) Call number: 658.802 DON, ...

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The CIM student's practice and revision handbook : A professional diploma in marketing / Anthony Annakin-Smith, Paul Dixon, Andrew Sherratt.

by Annakin-Smith, Anthony | Dixon, Paul | Sherratt, Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, UK : Butterworth-Heinemann, c2007Availability: Items available for loan: UMI Main Library (5) Call number: 658.802 ANN, ...

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Managing marketing : Marketing success through good management practice / Roger Palmer, Juanita Cockton, Graham Cooper.

by Palmer, Roger | Cockton, Juanita | Cooper, Graham.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Elservier Ltd., c2007Availability: Items available for loan: UMI Main Library (4) Call number: 658.8 PAL, ...

Books-General
Strategic marketing management : Planning, implementation and control / Richard M. S. Wilson and Colin Gilligan.

by Wilson, Richard M. S | Gilligan, Colin.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam : Butterworth-Heinemann, 2005Availability: Items available for loan: UMI Main Library (5) Call number: 658.8101 WIL, .., Gulu Centre Library (1) Call number: 658.8101 WIL.

Books-General
Value-based marketing : Marketing strategies for corporate growth & shareholder value / Peter Doyle.

by Doyle, Peter.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England : John Wiley & Sons, c2008Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 DOY, ...

Books-General
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : FT Prentice Hall, 2008Availability: Items available for loan: UMI Main Library (6) Call number: 658.802 HOO, ...

Books-General
Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi : Pearson Education Inc., 2003Availability: Items available for loan: UMI Main Library (3) Call number: 658.8 KOT, ...

Books-General
Marketing management : Texts and cases / Rajagopal.

by Rajagopal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Vikas Pub. House, c2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 RAJ.

Books-General
Strategic marketing for nonpropfit organisations / Alan R. Andersen, Philip Kotler.

by Andersen, Alan R | Kotler, Philip.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Prentice-Hall of India, c2003Availability: Items available for loan: UMI Main Library (3) Call number: 658.8 AND, ...

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Marketing management / Philip Kotler.

by Kotler, Philip.

Series: Prentice Hall International series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Prentice Hall International (UK), c2000Availability: Items available for loan: UMI Main Library (12) Call number: 658.8 KOT, ... Not available: Not for loan (1).

Books-General
The manager's guide to competitive marketing strategies / Norton Paley

by Paley, Norton.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Thorogood, 2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.821 PAL.

Books-General
Strategic marketing decisions in global markets / Isobel Doole, Robin Lowe.

by Doole, Isobel | Lowe, Robin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia ; [London] : Thomson Learning, c2005Availability: Items available for loan: UMI Main Library (4) Call number: 658.802 DOO, ...

Books-General
Marketing management in practice - Paper 8 : Study text for exams in Dec 08 & Jun 09 / CIM.

by CIM.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Learning Media, c2008Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 CIM, ...

Managing marketing: marketing success through good management

by Palmer,Roger.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Elsevier ; 2007Availability: No items available.

Books-General
CIM revision cards : Marketing management in practice 05/06 / The Chartered Institute of Marketing.

by The Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Butterworth-Heinemann, c2006Availability: Items available for loan: UMI Main Library (5) Call number: 658.8 CHA, ...

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Total relationship marketing / Evert Gummesson.

by Gummesson, Evert.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c2003Availability: Items available for loan: UMI Main Library (4) Call number: 658.8 GUM, ...

Books-General
Marketing-led strategic change : A guide to tranforming the proces of going to market / Nigel F. Piercy.

by Piercy, Nigel F.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c2002Availability: Items available for loan: UMI Main Library (3) Call number: 658.812 PIE, ...

Books-General
Strategic marketing management : Planning implementation and control / Richard M. S. Wilson, Colin Gilligan.

by Wilson, Richard M. S | Gilligan, Colin.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth Heinemann, c1997Availability: Items available for loan: UMI Main Library (3) Call number: 658.8 WIL, ...

Books-General
Designing brand identity : A complete guide to creating, building & maintaining strong brands / Alina Wheeler.

by Wheeler, Alina.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley & Sons, 2006Availability: Items available for loan: UMI Main Library (2) Call number: 658.827 WHE, ...

Books-General
Value-based marketing : Marketing strategies for corporate growth & shareholder value / Peter Doyle.

by Doyle, Peter.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 DOY, ...

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