Strategic marketing management : Planning implementation and control / Richard M. S. Wilson, Colin Gilligan.
Material type:
TextPublication details: Oxford : Butterworth Heinemann, c1997Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN: 9780750622448Subject(s): Marketing Management | Strategic ManagementDDC classification: 658.8
Books-General
| Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 658.8 WIL (Browse shelf(Opens below)) | Available | 2010-1235 | ||
| UMI Main Library | Seen During Stock-taking | 658.8 WIL (Browse shelf(Opens below)) | Available | 2010-1236 | ||
| UMI Main Library | Seen During Stock-taking | 658.8 WIL (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 2002-381 |
Includes bibliographical references and index
There are no comments on this title.