Managing marketing : Marketing success through good management practice / Roger Palmer, Juanita Cockton, Graham Cooper.

By: Palmer, RogerContributor(s): Cockton, Juanita | Cooper, GrahamMaterial type: TextTextPublication details: Oxford : Elservier Ltd., c2007Edition: 1st edDescription: xi,380 p. : ill. ; 25 cmISBN: 9780750668989Subject(s): Marketing | Management | Marketing managementDDC classification: 658.8
Item type: Books-General
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Holdings
Current library Collection Call number Status Notes Date due Barcode
UMI Main Library
Seen During Stock-taking 658.8 PAL (Browse shelf(Opens below)) Available 2009-023
UMI Main Library
Seen During Stock-taking 658.8 PAL (Browse shelf(Opens below)) Available 2009-024
UMI Main Library
Seen During Stock-taking 658.8 PAL (Browse shelf(Opens below)) Available d;;Research References 2009-730
UMI Main Library
Seen During Stock-taking 658.8 PAL (Browse shelf(Opens below)) Available Academic Research References 2009-731

Includes bibliographies references and indexes.

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