Value-based marketing : Marketing strategies for corporate growth & shareholder value / Peter Doyle.
Material type: TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Edition: 2nd edDescription: xii, 367 p. : ill. ; 26 cmISBN: 0470773147Subject(s): Marketing strategies | Corporations -- Valuation | Marketing | Marketing -- ManagementDDC classification: 658.8Current library | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|
UMI Main Library | 658.8 DOY (Browse shelf(Opens below)) | Available | Academic &Research References | 2009-029 | |
UMI Main Library | 658.8 DOY (Browse shelf(Opens below)) | Available | Academic &Research References | 2009-030 |
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