Value-based marketing : Marketing strategies for corporate growth & shareholder value / Peter Doyle.

By: Doyle, PeterMaterial type: TextTextPublication details: Chichester, England : John Wiley & Sons, c2008Edition: 2nd edDescription: xii, 367 p. : ill. (some col.), plansISBN: 9780470773147Subject(s): Marketing -- managementDDC classification: 658.8
Item type: Books-General
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Current library Call number Status Notes Date due Barcode
UMI Main Library
658.8 DOY (Browse shelf(Opens below)) Available Academic &Research References 2009-702
UMI Main Library
658.8 DOY (Browse shelf(Opens below)) Available Academic &Research References 2009-703

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