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Marketing strategies: a contemporary approach

by Ranchhod,Ashok.

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Pearson Education Limited ; 2007Availability: No items available.

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Marketing management and strategy / Peter Doyle, Philip Stern.

by Doyle, Peter | Stern, Philip.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Financial Times Prentice Hall, 2006Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 DOY, ...

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Principles of direct and database marketing / Alan Tapp.

by Tapp, Alan.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : Prentice Hall, c2005Availability: Items available for loan: UMI Main Library (6) Call number: 658.872 TAP, ...

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Computer aided problems to accompany basic marketing / McCauthy E. Jerome.

by Jerome, McCauthy E.

Series: Irwin series in marketingEdition: 9. edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Irwin, 1987Availability: Not available: Withdrawn (3).

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Global marketing management : A European perspective / Warren J Keegan, Bodo B Schlegelmilch.

by Keegan, Warren J | Schlegelmilch, Bodo B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2001Availability: Items available for loan: UMI Main Library (2) Call number: 658.848 KEE, ...

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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River : Pearson Prentice Hall, c2006Availability: Items available for loan: UMI Main Library (8) Call number: 658.8 KOT, ...

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Instant cashflow / Bradley J. Sugars.

by Sugars, Bradley J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 SUG.

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Value-based marketing : Marketing strategies for corporate growth and shareholder value / Peter Doyle.

by Doyle, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester ; New York : Wiley, c2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 DOY.

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Great answers to tough marketing questions / P.R. Smith.

by Smith, P. R. (Paul Russell).

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 SMI, ...

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Marketing planning for services / Malcolm MacDonald and Adrian Payne.

by MacDonald, Malcolm | Payne, Adrian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 MAC .

Books-General
Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W | Walker, Orville C | Boyd, Harper W.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Availability: Items available for loan: UMI Main Library (2) Call number: 658.802MUL, ...

Books-General
How to write a marketing plan / John Westwood.

by Westwood, John.

Series: Creating successEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2004Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 WES.

Books-General
How to write a marketing plan / John Westwood.

by Westwood, John.

Series: Creating successEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 WES.

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Strategic advertising management / Larry Percy, John R. Rossiter and Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2001Availability: No items available.

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Strategic marketing decisions in global markets / Isobel Doole, Robin Lowe.

by Doole, Isobel | Lowe, Robin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Thomson Learning, 2005Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 DOO.

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Entrepreneurial marketing : Lessons from Wharton's pioneering MBA course / Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur.

by Lodish, Leonard M | Morgan, Howard Lee, 1945- | Kallianpur, Amy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c2001Availability: Items available for loan: UMI Main Library (1) Call number: 658.8LOD.

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Strategic management planning / Colin Gilligan and Richard M.S. Wilson.

by Gilligan, Colin | Wilson, Richard M.S. Richard Malcolm Sano Wilson.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Armsterdam : Elsevier, c2009Availability: Items available for loan: UMI Main Library (8) Call number: 658.8 GIL, ...

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The brand management checklist : Proven tools and techniques for creating winning brands / Brad Van Auken.

by Van Auken, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2002Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 VAN.

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The fundamentals of business to business sales and marketing / John M. Coe.

by Coe, John M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2004Availability: No items available.

Books-General
The strategic enterprise growing a business for the 21st century / Bill Bishop.

by Bishop, Bill.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Toronto ; New York : Stoddart, 2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.4012 BIS.

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