Strategic advertising management / Larry Percy, John R. Rossiter and Richard Elliott.

By: Percy, LarryContributor(s): Rossiter, John R | Elliott, Richard HMaterial type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2001Description: xxi, 288 p. : ill. (some col.) ; 25 cmISBN: 9780198782322Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1
Item type: Books-General
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Includes bibliographical references and index.

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