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Value-based marketing : Marketing strategies for corporate growth and shareholder value / Peter Doyle.

By: Doyle, Peter Material type: Text

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TextPublication details: Chichester ; New York : Wiley, c2000Description: 350 p. ; 23 cmISBN: 9780471877271Subject(s): Marketing -- Management | Corporations -- ValuationDDC classification: 658.8

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Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.8 DOY (Browse shelf(Opens below))	Available		2011-154

Includes bibliographical references and index.

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