Normal view MARC view ISBD view

How to write a marketing plan / John Westwood.

By: Westwood, John Material type: Text

TextSeries: Creating successPublication details: London ; Philadelphia : Kogan Page, 2004Edition: 2nd edDescription: vi, 122 p. : ill. ; 22 cmISBN: 9780749445546Subject(s): -- Management | MarketingDDC classification: 658.802

Item type:

Books-General

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Holdings
Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.802 WES (Browse shelf(Opens below))	Available		2011-511

Includes bibliographical references (p. [126]-129).

There are no comments on this title.

to post a comment.

Back to results

1 Case in strategic management /
by Ord, H. W.
2 Strategic management theory :
by Hill, W.L. Charles
3 Strategic management :
by Bhattacharya, S. C.
4 Strategic management in the next millennium :
by Dudeja, V. D.
5 Strategic marketing in practice - Paper 12 case studies :
6 Marketing-led strategic change :
by Piercy, Nigel F.
7 Strategic marketing management :
by Wilson, Richard M. S.
8 Strategic management for the public services /
by Joyce, Paul
9 Management systems :
by Yolles, Maurice
10 Strategic management for non-profit organisation :
by Oster, Sharon M.
11 Corporate strategy /
by Ansoff, Igor H.
12 Strategic management :
by Pearce, John A.
13 Strategic management :
by Thompson, Arthur A.
14 Business policy and strategic management /
by Kazmi, Azhar
15 Managing strategy /
by Bowman, Cliff
16 Strategic management of technology and innovation /
by Robert A. Burgelman
17 Breakthrough management :
by Merli, Gorgio
18 Strategic marketing :
by Xavier, M. J.
19 Cases in strategic management /
by Hill, Charles W. L.
20 Perspective on strategy management /