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			Advertising : Principles and practice / William Wells, John Burnett, Sandra Moriarty. by Wells, William \| Burnett, John \| Moriarty, Sandra. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1998Availability: Items available for loan: UMI Main Library (1) Call number: 659.1 WEL. Place hold Add to cart (remove)
			Ogilvy on advertising / David Ogilvy. by Ogilvy, David. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Vintage Books, 1985, c1983Availability: Not available: Withdrawn (4). Add to cart (remove)
			No cover image available Advertising management : Selected readings / Harper W Boyd, Joseph W Newman. by Boyd, Harper W \| Newman, Joseph W. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R.D. Irwin, 1965Availability: Items available for loan: UMI Main Library (1) Call number: 659.1 BOY. Place hold Add to cart (remove)
			No cover image available Spending advertising money: An introduction to media planning, media buying and the uses of media research / Simon Broadbent. by Broadbent, Simon. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Business Books Limited, 1975Availability: Items available for loan: UMI Main Library (1) Call number: 659.1 BRO. Place hold Add to cart (remove)
			Advertising management / David A. Aaker, John G. Myers. by Aaker, David A \| Myers, John G. Series: Prentice-Hall international series in managementEdition: 2d ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1982Availability: Not available: Withdrawn (3). Add to cart (remove)
			No cover image available Measuring advertising effectiveness / Darrel Blaine Lucas, Steuart Henderson Britt. by Lucas, Darrel B \| Britt, Steuart H. Series: McGraw-Hill Series in Marketing and AdvertisingMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, [1964]Availability: Not available: Withdrawn (1). Add to cart (remove)
			Contemporary advertising / William F. Arens, Courtland L. Bovee. by Arens, William F \| Bovee, Courtland L. Series: Irwin series in marketingEdition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Illinois : Irwin, 1994Availability: Not available: Withdrawn (1). Add to cart (remove)
			No cover image available Invitation to advertising : How it works, how to get the most out of it / Kenneth Groesbeck. by Groesbeck, Kenneth. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Simon and Schuster, c1951Availability: Not available: Withdrawn (1). Add to cart (remove)
			Creative advertising : David Bernstein. A personal textbook of advertising / by Bernstein, David. Series: Professional perspectives in marketingMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London : Longman, 1974Availability: Not available: Withdrawn (1). Add to cart (remove)
			Public relations : What research tells us / John V. Pavlik. by Pavlik, John V. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Sage, c1987Availability: Not available: Withdrawn (1). Add to cart (remove)
			Cases in advertising and communications management / Stephen A. Greyser. by Greyser, Stephen A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs : Prentice- Hall, c1972Availability: Not available: Withdrawn (1). Add to cart (remove)
			Contemporary advertising / William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden. by Arens, William F \| Bovee, Courtland L \| Whidden, Jack J. (ed.). Series: Irwin series in marketingEdition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Illinois : Richard Irwin, 1994Availability: No items available. Add to cart (remove)
			Introduction to marketing, advertising and public relations / Frank Jefkins. by Jefkins, Frank. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Macmillan, 1982Availability: Not available: Withdrawn (1). Add to cart (remove)
			Marketing / Paul Baines, Chris Fill, Kelly Page. by Baines, Paul \| Fill, Chris \| Page, Kelly. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2008Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 BAI. Place hold Add to cart (remove)
			Using qualitative research in advertising : Strategies, techniques, and applications / Margaret A Morrison ... [et al.]. by Morrison, Margaret A. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks,Calif. : SAGE, c2012Availability: Items available for loan: UMI Main Library (1) Call number: 659.1072 USI. Place hold Add to cart (remove)
			Public communication campaigns / editors, Ronald E. Rice, Charles K. Atkin. by Rice, Ronald E \| Atkin, Charles K. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : SAGE, c2013Availability: Items available for loan: UMI Main Library (1) Call number: 659 PUB. Place hold Add to cart (remove)