Advertising : Principles and practice / William Wells, John Burnett, Sandra Moriarty.

By: Wells, WilliamContributor(s): Burnett, John | Moriarty, SandraMaterial type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1998Description: xx, 731 p. : col. ill. ; 27 cmISBN: 9780137833665Subject(s): AdvertisingDDC classification: 659.1
Item type: Books-General
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UMI Main Library
659.1 WEL (Browse shelf(Opens below)) Available 99-016

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