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Contemporary advertising / William F. Arens, Courtland L. Bovee.

By: Arens, William FContributor(s): Bovee, Courtland LMaterial type: Text

TextSeries: Irwin series in marketingPublication details: Illinois : Irwin, 1994Edition: 5th edDescription: xxx, 573 p. : 28 cm. illISBN: 025613412-xSubject(s): Marketing -- Advertising -- ManualsDDC classification: 659.1

Item type:

Books-General

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Holdings
Current library	Call number	Status	Notes	Date due
Archives Centre	659.1 ARE (Browse shelf(Opens below))	Withdrawn Item	Withdrawn