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Advertising management / David A. Aaker, John G. Myers.

By: Aaker, David AContributor(s): Myers, John GMaterial type: Text

TextSeries: Prentice-Hall international series in managementPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1982Edition: 2d edDescription: xiii, 560 p. : ill. ; 24 cmISBN: 0130160067Subject(s): Advertising -- ManagementDDC classification: 659.1

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Holdings
Current library	Call number	Status	Notes	Barcode
Archives Centre	659.1 AAK (Browse shelf(Opens below))	Withdrawn Item	Withdrawn	86-483
Archives Centre	659.1 AAK (Browse shelf(Opens below))	Withdrawn Item	Withdrawn	86-484
UMI Main Library	659.1 AAK (Browse shelf(Opens below))	Withdrawn Item	Withdrawn	86-482

Table of Contents

Part one. Introduction
Part two. Objective setting and market positioning
Part three. Communication system and perception
Part four. Copy decisions
Part five. Media decisions
Part six. Economic, social and legal constraints

Includes bibliographical references and index.

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