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Contemporary advertising / William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden.

By: Arens, William FContributor(s): Bovee, Courtland L | Whidden, Jack J. (ed.)Material type: Text

TextSeries: Irwin series in marketingPublication details: Illinois : Richard Irwin, 1994Edition: 5th edDescription: xxx, 573 p. : ill., (some col.) ; 29 cmISBN: 025613412xSubject(s): AdvertisingDDC classification: 659

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