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Spending advertising money: An introduction to media planning, media buying and the uses of media research / Simon Broadbent.

By: Broadbent, SimonMaterial type: Text

TextPublication details: London : Business Books Limited, 1975Description: xi, 368 p. ; 23 cmSubject(s): Advertising -- Costs. -- CostsDDC classification: 659.1

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Holdings
Current library	Call number	Status	Date due	Barcode
UMI Main Library	659.1 BRO (Browse shelf(Opens below))	Available		76-651

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