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Books-General
Sales promotion / Tony Yeshin.

by Yeshin, Tony.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Thomson, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.82 YES.

Books-General
Marketing communications : Contexts, strategies & applications / Chris Fill.

by Fill, Chris.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : Prentice Hall, c2006Availability: Items available for loan: UMI Main Library (12) Call number: 658.802 FIL, ...

Books-General
Strategic advertising management / Larry Percy, John R. Rossiter and Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2001Availability: No items available.

Books-General
Advertising and promotion : Supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA : Thomson, 2003Availability: Items available for loan: UMI Main Library (2) Call number: 658.82SHI, ...

Books-General
Promotion management / John J. Burnett.

by Burnett, John J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA : Houghton Mifflin, c1999Availability: Items available for loan: UMI Main Library (3) Call number: 658.8 BUR, ...

Books-General
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.

by Quelch, John A | Farris, Paul.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1987Availability: Items available for loan: UMI Main Library (1) Call number: 659.1068 QUE.

Books-General
Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: Irwin/McGraw-Hill series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2012Availability: Items available for loan: UMI Main Library (2) Call number: 659.1 BEL, ...

Books-General
Marketing communications : Brands, experiences and participation / Chris Fill, University of Plymouth.

by Fill, Chris.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : Pearson, 2013Availability: Items available for loan: UMI Main Library (3) Call number: 658.802 FIL, ...

Books-General
Promotional strategy / James P. Engel, Hugh G. Wales, Martin R. Warshaw.

by Engel, James P | Wales, Hugh G | Warshaw, Martin R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Richard D. Irwin, [1972?]Availability: Not available: Withdrawn (1).

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