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Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.

By: Quelch, John A Contributor(s): Farris, Paul Material type: Text

TextPublication details: Homewood, IL : Irwin, c1987Edition: 2nd edDescription: xv, 754 p. : ill. ; 25 cmISBN: 0256037132Subject(s): Advertising -- Case studies | Sales promotion -- Case studiesDDC classification: 659.1

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Holdings
Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	659.1068 QUE (Browse shelf(Opens below))	Available		2003-098

Includes bibliographical references and index.

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