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Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael A Material type: Text

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, 2012Edition: 9th edDescription: xxxv, 769 p. : col. ill. ; 29 cmISBN: 9780071314404Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1

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Holdings
Current library	Call number	Status	Date due	Barcode
UMI Main Library	659.1 BEL (Browse shelf(Opens below))	Available		2014-042
UMI Main Library	659.1 BEL (Browse shelf(Opens below))	Available		2014-043

Includes bibliographical references and index.

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