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Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Prentice-Hall International, 1999

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 KOT.

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Managing marketing / Francis Nicholson, Richard Meek, Andrew Sherratt. by

Nicholson, Francis
Meek, Richard
Sherratt, Andrew

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Elservier Butterworth-Heinemman, c2009

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8 NIC, ...

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The marketing planning process / Ray Donnelly, Graham Harrison, Phil Megicks. by

Donnelly, Ray
Harrison, Graham
Megicks,Phil

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Elservier Butterworth-Heinemman, 2009

Availability: Items available for loan: UMI Main Library (2)Call number: 658.802 DON, ...

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Project management in marketing / Frank Mckee ... [et al.]. by

McKee, Frank

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Elservier Butterworth-Heinemman, c2009

Availability: Items available for loan: UMI Main Library (3)Call number: 658.8 PRO, ... Not available: UMI Main Library: Checked out (1).

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The CIM student's practice and revision handbook : A professional diploma in marketing / Anthony Annakin-Smith, Paul Dixon, Andrew Sherratt. by

Annakin-Smith, Anthony
Dixon, Paul
Sherratt, Andrew

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford, UK : Butterworth-Heinemann, c2007

Availability: Items available for loan: UMI Main Library (5)Call number: 658.802 ANN, ...

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Strategic marketing : Planning & control / Graeme Drummond, John Ensor, Ruth Ashford. by

Drummond, Graeme
Ensor, John
Ashford, Ruth

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Elservier Butterworth-Heinemman, c2008

Availability: Items available for loan: UMI Main Library (14)Call number: 658.802 DRU, ...

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Managing marketing : Marketing success through good management practice / Roger Palmer, Juanita Cockton, Graham Cooper. by

Palmer, Roger
Cockton, Juanita
Cooper, Graham

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Elservier Ltd., c2007

Availability: Items available for loan: UMI Main Library (4)Call number: 658.8 PAL, ...

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Key accounting management / Malcolm McDonald and Diana Woodburn. by

McDonald, Malcolm
Woodburn, Diana

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Butterworth-Heinemann, c2007

Availability: Items available for loan: UMI Main Library (5)Call number: 658.804 MCD, ...

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Strategic marketing management : Planning, implementation and control / Richard M. S. Wilson and Colin Gilligan. by

Wilson, Richard M. S
Gilligan, Colin

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Butterworth-Heinemann, 2005

Availability: Items available for loan: Gulu Centre Library (1)Call number: 658.8101 WIL. UMI Main Library (5)Call number: 658.8101 WIL, ...

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10.

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Value-based marketing : Marketing strategies for corporate growth & shareholder value / Peter Doyle. by

Doyle, Peter

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chichester, England : John Wiley & Sons, c2008

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8 DOY, ...

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11.

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Strategic market management / David A Aaker. by

Aaker, David A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chichester : John Wiley & Sons, 2007

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8101 AAK, ...

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12.

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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by

Hooley, Graham J
Piercy, Nigel
Nicoulaud, Brigitte

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : FT Prentice Hall, 2008

Availability: Items available for loan: UMI Main Library (6)Call number: 658.802 HOO, ...

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13.

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Marketing strategies : A contemporary approach / Ashok Ranchhod, Callin Gurau. by

Ranchhod, Ashok
Gurau, Calin

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, Essex : Prentice Hall, c2007

Availability: Items available for loan: UMI Main Library (12)Call number: 658.8 RAN, ...

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14.

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Marketing / Steven J. Skinner. by

Skinner, Steven J

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Houghton Mifflin, 1998

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 SKI.

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15.

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Marketing management / Philip Kotler. by

Kotler, Philip

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Delhi : Pearson Education Inc., 2003

Availability: Items available for loan: UMI Main Library (3)Call number: 658.8 KOT, ...

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16.

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Global Marketing Management / Warren J. Keegan. by

Keegan, Warren J

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Prentice Hall, c1995

Availability: Items available for loan: UMI Main Library (7)Call number: 658.8KEE, ...

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17.

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International marketing / Stanley J. Paliwoda. by

Paliwoda, Stanley J

Edition: 3rd. ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [London] : Butterworth-Heinemann, 2002

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8PAL, ...

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18.

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The fundamentals and practice of marketing / John Wilmshurst. by

Wilmshurst, John

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Viva, 2004

Availability: Items available for loan: UMI Main Library (3)Call number: 658.8 WIL, ...

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19.

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Business marketing / Andrew C. Gross, ... [et al.]. by

Gross, Andrew C

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: India : A.I.T.B.S Publishing, c2000

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 BUS.

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20.

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Marketing management : Texts and cases / Rajagopal. by

Rajagopal

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Vikas Pub. House, c2000

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 RAJ.

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