Strategic market management / David A Aaker.

By: Aaker, David AMaterial type: TextTextPublication details: Chichester : John Wiley & Sons, 2007Description: xiii, 354 pISBN: 9780470059869Subject(s): Marketing | Management | Strategic planningDDC classification: 658.8101
Item type: Books-General
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Holdings
Current library Call number Status Notes Date due Barcode
UMI Main Library
658.8101 AAK (Browse shelf(Opens below)) Available Academic &Research References 2009-714
UMI Main Library
Available Academic &Research References 2009-715

Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making.

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