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			Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald. by McDonald, Malcolm \| Institute of Marketing \| CAM Foundation. Series: Marketing series (London, England). Professional development.Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c1995Availability: Items available for loan: UMI Main Library (1) Call number: 658.808MCD. Place hold Add to cart (remove)
			Market-led strategic change : Transforming the process of going to market / Nigel Piercy. by Piercy, Nigel. Series: Marketing series (London, England). Professional development.Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c2009Availability: Items available for loan: UMI Main Library (3) Call number: 658.8PIE, ... Place hold Add to cart (remove)
			Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald. by McDonald, Malcolm \| Institute of Marketing \| CAM Foundation. Series: Marketing series (London, England). Professional development.Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c1995Availability: Items available for loan: UMI Main Library (4) Call number: 658.802 MCD, ... Place hold Add to cart (remove)

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