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Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald.

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, c1995Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN: 9780750622134Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library		658.802 MCD (Browse shelf(Opens below))	Available	2001-145
UMI Main Library		658.802 MCD (Browse shelf(Opens below))	Available	2001-146
UMI Main Library	Seen During Stock-taking	658.802 MCD (Browse shelf(Opens below))	Available	2001-144
UMI Main Library	Seen During Stock-taking	658.802 MCD (Browse shelf(Opens below))	Available	2000-031

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.

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