Market-led strategic change : Transforming the process of going to market / Nigel Piercy.
Material type: TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, c2009Edition: 4th edDescription: xix, 551 p. : ill. ; 25 cmISBN: 9781856175043Subject(s): Marketing -- ManagementDDC classification: 658.8Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
UMI Main Library | 658.8PIE (Browse shelf(Opens below)) | Available | 2009-027 | ||
UMI Main Library | 658.8PIE (Browse shelf(Opens below)) | Available | 2009-028 | ||
UMI Main Library | Seen During Stock-taking | 658.8PIE (Browse shelf(Opens below)) | Available | 2009-033 |
Includes bibliographical references and index.
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