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Market-led strategic change : Transforming the process of going to market / Nigel Piercy.

By: Piercy, Nigel Material type: Text

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, c2009Edition: 4th edDescription: xix, 551 p. : ill. ; 25 cmISBN: 9781856175043Subject(s): Marketing -- ManagementDDC classification: 658.8

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library		658.8PIE (Browse shelf(Opens below))	Available	2009-027
UMI Main Library		658.8PIE (Browse shelf(Opens below))	Available	2009-028
UMI Main Library	Seen During Stock-taking	658.8PIE (Browse shelf(Opens below))	Available	2009-033

Includes bibliographical references and index.

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