Marketing plans : (Record no. 4995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01005nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180621104634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180621b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750622134 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| Modifying agency | UMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 20 |
| Item number | MCD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 9 (RLIN) | 11601 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : |
| Remainder of title | How to prepare them, how to use them / |
| Statement of responsibility, etc. | Malcolm H.B. McDonald. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | Boston : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 485 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The marketing series. Professional development |
| 500 ## - GENERAL NOTE | |
| General note | "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 11602 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Planning. |
| 9 (RLIN) | 11603 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Institute of Marketing. |
| 9 (RLIN) | 11604 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | CAM Foundation. |
| 9 (RLIN) | 11605 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing series (London, England). |
| Name of part/section of a work | Professional development. |
| 9 (RLIN) | 11606 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 12/11/2012 | 1 | 658.802 MCD | 2001-144 | 02/11/2016 | 02/11/2016 | Books-General | |||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 12/11/2012 | 1 | 658.802 MCD | 2000-031 | 02/11/2016 | 02/11/2016 | Books-General | |||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 04/19/2016 | 1 | 658.802 MCD | 2001-145 | 04/19/2016 | 04/19/2016 | Books-General | ||||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 04/19/2016 | 1 | 658.802 MCD | 2001-146 | 04/19/2016 | 04/19/2016 | Books-General |