Marketing plans :
McDonald, Malcolm.
Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald. - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, c1995. - xiii, 485 p. : ill. ; 25 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
Includes index.
9780750622134
Marketing--Management.
Marketing--Planning.
658.802 / MCD
Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald. - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, c1995. - xiii, 485 p. : ill. ; 25 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
Includes index.
9780750622134
Marketing--Management.
Marketing--Planning.
658.802 / MCD