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Do your own market research / Paul Hague, Peter Jackson.

by Hague, Paul | Jackson, Peter.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c1995Availability: Items available for loan: UMI Main Library (1) Call number: 658.83 HAG.

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Global marketing / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey.

by Gillespie, Kate | Jeannet, Jean-Pierre | Hennessey, H.David.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin; c2007Availability: Items available for loan: UMI Main Library (1) Call number: 658.84 GIL.

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15 secrets every network marketer must know : Essential elements & skills required to achieve 6 & 7-figure success in network marketing / Joe Rubino, John Terhune.

by Rubino, Joe | Terhune, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken : John Wiley & Sons, Inc., 2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.872 RUB.

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Designing brand identity : A complete guide to creating, building & maintaining strong brands / Alina Wheeler.

by Wheeler, Alina.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley & Sons, 2006Availability: Items available for loan: UMI Main Library (2) Call number: 658.827 WHE, ...

Managing customer relationships : A strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don | Rogers, Martha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley & Sons, c2004Availability: Items available for loan: UMI Main Library (7) Call number: 658.812 PEP, ...

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Lateral marketing : New techniques for finding breakthrough Ideas / Philip Kotler, Fernando Trias De Bes.

by Kotler, Philip | De Bes, Fernando Trias.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hboken, NJ : John Wiley & Sons, c2003Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 KOT, ...

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Value-based marketing : Marketing strategies for corporate growth & shareholder value / Peter Doyle.

by Doyle, Peter.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 DOY, ...

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Strategic market management / David A. Aaker.

by Aaker, David A.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken : John Wiley & Sons, c2008Availability: Items available for loan: UMI Main Library (8) Call number: 658.8101 AAK, ...

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The brand innovation manifesto : How to build brands, redefine markets & defy conventions / John Grant.

by Grant, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester : John Wiley & Sons, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 GRA.

Books-General
Rethinking marketing : Developing a new understanding of markets / editors, Hakan Hakanson, Debbie Harrison, Alexandra Waluszewski.

by Hakanson, Hakan | Harrison, Debbie | Waluszewski, Alexandra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley & Sons, c2004Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 HAK, ...

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Converting customer value : From retention to profit / John A. Murphy with J. Burton, R. Gleaves and J. Kitshoff.

by Murphy, John A | Burton, J | Gleaves, R | Kitshoff, J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley & Sons, c2006Availability: Items available for loan: UMI Main Library (2) Call number: 658.812 MUR, .., (1) .

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Marketing : Concepts and strategies / Sally Dibb ... [et al.].

by Dibb, Sally.

Edition: 4th European ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin , 2001Availability: Items available for loan: UMI Main Library (2) Call number: 658.812 MAR, ...

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Contemporary strategic marketing / Rose Brennan, Paul Baines, Paul Garneau.

by Brennan, Ross | Baines, Paul | Garneau, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave, c2003Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 BRE, ...

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Secrets of power marketing / Peter Urs Bender, George Torok.

by Bender, Peter Urs | Torok, George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, India : Rajiv Beri, c1999Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 BEN.

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Entreprenerial marketing : Completing by challenging conventions/ Ian Chaston.

by Chaston, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Macmillan, c2000Availability: Items available for loan: UMI Main Library (2) Call number: 658.812 CHA, ...

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Marketing management : A relationship marketing perspective / Cranfield School of Management

by Cranfield School of Management.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : St. Martin's Press, 2000Availability: Items available for loan: UMI Main Library (4) Call number: 658.8 MAR, ...

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International marketing relationships / Susan Bridgewater, Colin Egan.

by Bridgewater, Susan | Egan, Colin.

Series: Profitable marketing relationshipsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke, Hampshire : Palgrave, 2002Availability: Items available for loan: UMI Main Library (3) Call number: 658.8 BRI, ...

Books-General
Entrepreneurial marketing : Competing by challenging conventions / Ian Chaston.

by Chaston, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: West Lafayette, IN : Ichor Business Books, c2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 CHA.

Books-General
Public relations for marketing professionals / Roger, Haywood.

by Haywood, Roger.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : Macmillan, c1998Availability: Items available for loan: UMI Main Library (1) Call number: 659.2 HAY. Not available: Withdrawn (2).

Books-General
Contemporary issues in marketing / Martins Evans, Luis Moutinho.

by Evans, Martin | Moutinho, Luiz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave, c1999Availability: Items available for loan: UMI Main Library (2) Call number: 658.812EVA, ...

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