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Lateral marketing : New techniques for finding breakthrough Ideas / Philip Kotler, Fernando Trias De Bes.

By: Kotler, Philip Contributor(s): De Bes, Fernando TriasMaterial type: Text

TextPublication details: Hboken, NJ : John Wiley & Sons, c2003Description: xvi, 206 p. : ill. ; 25 cmISBN: 9780471455165Subject(s): Marketing -- managementDDC classification: 658.8

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Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.8 KOT (Browse shelf(Opens below))	Available		2009-015
UMI Main Library	Seen During Stock-taking	658.8 KOT (Browse shelf(Opens below))	Available		2009-016

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