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341.

Executive action in marketing / Alfred R Oxenfeldt. by

Oxenfeldt, Alfred R

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Belmont, Calif. : Wadsworth publishing company, 1967

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 OXE.

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342.

Industrial marketing : Cases and concepts / E Raymond Corey. by

Corey, E Raymond

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice-Hall, [1966]

Availability: No items available.

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343.

Modern marketing strategy / Edward Collins Bursk, John F Chapman. by

Bursk, Edward Collins
Chapman, John F

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [New York : New American Library, 1965?]

Availability: Not available: UMI Main Library: Withdrawn (1).

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344.

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Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd. by

Britt, Steuart Henderson
Boyd, Harper W

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [London] : McGraw-Hill, 1968

Availability: Not available: UMI Main Library: Withdrawn (1).

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345.

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Total relationship marketing / Evert Gummesson. by

Gummesson, Evert

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Amsterdam ; Boston : Butterworth-Heinemann, c2002

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 GUM.

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346.

Cases in public and nonprofit marketing / Christopher H. Lovelock, Charles B. Weinberg. by

Lovelock, Christopher H
Weinberg, Charles B

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Palo Alto, CA : Scientific Press, c1977

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 LOV.

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347.

Managing marketing performance : Professional postgraduate diploma in marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8006 CIM.

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348.

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Marketing communications : An integrated approach / P R Smith. by

Smith, P R

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan page limited, 1993

Availability: No items available.

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349.

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The handbook marketing communications / P.R. Smith with Jonathan Taylor. by

Smith, P.R
Taylor, Jonathan

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Dehli : kogan page India private ltd., 2003

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 SIM.

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350.

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Database marketing / Ian Linton. by

Linton, Ian

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Financial times pitman publishing, 1995

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 LIN.

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351.

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Marketing / Elizabeth Hill and Terry O'Sullivan. by

Hill, Elizabeth
O'Sullivan, Terry

Series: Longman modular texts in business and economics

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Longman, 1999

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 HIL.

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352.

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The international dictionary of marketing : Over 2000 professional terms and techniques / Daniel Yadin. by

Yadin, Daniel

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2002

Availability: Items available for loan: UMI Main Library (1)Call number: 658.803 YAD.

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353.

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Marketing communications : An integrated approach / P. R. Smith. by

Smith, P. R

Series: British books for managers

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 1993

Availability: Items available for loan: UMI Main Library (1)Call number: 658.802 SMI.

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354.

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Organisational buying behavior / Roy Hill. by

Hill, Roy

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Macmillan, 1977

Availability: Items available for loan: UMI Main Library (2)Call number: 658.4 HIL, ... Not available: UMI Main Library: Withdrawn (1).

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355.

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Marketing across culture / Jean-Claude Usunier. by

Usunier, Jean-Claude

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: UMI Main Library (1)Call number: 658.848.

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356.

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Marketing : An introduction / Gary Armstrong, Philip Kotler. by

Kotler, Philip

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Pearson Education, 2009

Availability: Items available for loan: UMI Main Library (5)Call number: 658.8 ARM, ...

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357.

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Principles of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. ; [London] : Prentice Hall International, c2001

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 KOT.

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358.

Tomorrow's managers / Allan R B Skertchly. by

Skertchly, Allan R. B
Staples Press

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Staples Press, 1968

Availability: Not available: UMI Main Library: Withdrawn (1).

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359.

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Marketing management handbook / Alexander Hamilton Institute. by

Alexander Hamilton Institute

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Global Books & Subscriptions Services, 1998

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 ALE.

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360.

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Marketing management / editors, A. van der Walt [and others]. by

Van der Walt, A

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Kenwyn : Juta & Co. Ltd., 1996

Availability: Not available: UMI Main Library: Withdrawn (1).

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