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Total relationship marketing / Evert Gummesson.

By: Gummesson, EvertMaterial type: Text

TextPublication details: Oxford ; Amsterdam ; Boston : Butterworth-Heinemann, c2002Edition: 2nd edDescription: xiii [iii], 350 p. : ill. ; 24 cmISBN: 9780750654074Subject(s): Marketing -- Management | ManagementDDC classification: 658.8

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Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.8 GUM (Browse shelf(Opens below))	Available		2006-159

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