Marketing across culture / Jean-Claude Usunier.

By: Usunier, Jean-ClaudeMaterial type: TextTextPublication details: Essex, England ; New York : Financial Times/Prentice Hall, ©2000Edition: 3rd edDescription: xv, 627 p. : ill. ; 24 cmISBN: 0130106682Subject(s): Export marketing -- Social aspects | International business enterprises -- Social aspects | Intercultural communicationDDC classification: 658.848
Item type: Books-General
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Current library Call number Status Date due Barcode
UMI Main Library
658.848 (Browse shelf(Opens below)) Available 2004-306

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