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Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, c2003Availability: No items available.

Books-General
Delivering customer value through marketing : Study text for exams up to and Including December 2010 / CIM.

by CIM.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Bpp learning Media, c2010Availability: Items available for loan: UMI Main Library (2) Call number: 658.812 CIM, ...

Books-General
Assessment workbook : Stude text for exams up to and including June 2011 / CIM.

by CIM.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : BPP Learning Media, c2009Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 CIM, ...

Books-General
Managing marketing / CIM.

by CIM.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : BPP Learning Media, c2009Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 MAN.

Books-General
Marketing management in practice, paper 8, advanced certificate (stage 2) / CIM.

by CIM.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : BPP Learning Media, c2003Availability: Items available for loan: UMI Main Library (1) Call number: 658.848 MAR.

Books-General
Managing marketing performance, paper II / CIM

by CIM.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : BPP Learning Media, 2008Availability: Items available for loan: UMI Main Library (2) Call number: 658.802 CIM, ...

Books-General
Managing corporate reputation / CIM.

by CIM.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : BPP Learning Media, 2009Availability: Items available for loan: UMI Main Library (2) Call number: 658.812 CIM, ...

Books-General
Analysis and evaluation 2006-2007 / Wendy Lomax, Adam Raman.

by Lomax, Wendy | Raman, Adam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam : Elsevier ltd., c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.83 CIM.

Books-General
Assessment workbook : Covers emerging themes,analysis and decisions, marketing leadership and planning and managing corporate reputation / CIM.

by CIM.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : BPP Learning Media, 2011Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 CIM.

Books-General
Mastering marketing management / Roger Cartwright.

by Cartwright, Roger.

Series: Palgrave master seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgave, 2002Other title: Marketing management.Availability: Items available for loan: UMI Main Library (5) Call number: 658.8 CAR, ...

Books-General
Marketing strategy and competitive positioning / Graham J. Hooley, John Saunders, Nigel F. Piercy,

by Hooley, Graham J | Saunder, John | Piercy, Nigel.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : FT Prentice Hall, 2008Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 HOO.

Books-General
The marketing book / edited by Michael J. Baker.

by Baker, Michael John | Chartered Institute of Marketing.

Series: Marketing series (London, England)Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c1994Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 MAR.

Books-General
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: No items available.

Books-General
Electronic commerce : Strategies and models for business-to-business trading / Paul Timmers.

by Timmers, Paul.

Series: John Wiley series in information systemsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; New York : Wiley, 1999 (2000 printing)Availability: Items available for loan: UMI Main Library (1) Call number: 658.800285 TIM.

Books-General
Marketing management Readings: From Theory to practice / Benson P. Shapiro, Robert J. Dolan, John A. Quelch.

by Shapiro, Benson P | Dolan, Robert J | Quelch, John A.

Series: The Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R.D. Irwin, c1985Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 SHA.

Books-General
Listening to the voice of the market : How to increase market share and satisfy current customers / R. Eric Reidenbach.

by Reidenbach, R. Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton : CRC Press, c2010Availability: Items available for loan: UMI Main Library (8) Call number: 658.83 REI, ...

Books-General
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2010Availability: Items available for loan: UMI Main Library (2) Call number: 658.8342 PET, ...

Books-General
International marketing / Pervez N. Ghauri, Philip Cateora.

by Ghauri, Pevez N | Sinkovics, Rudolf R, 1966- | Ghauri, Pervez N, 1948-.

Series: Advances in international marketing ; v. 20.Edition: 3rd.ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: London: McGraw Hill, c2010Online access: Click here for full text. Availability: Items available for loan: UMI Main Library (1) Call number: 658.848 GHA.

Books-General
Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: Irwin/McGraw-Hill series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2012Availability: Items available for loan: UMI Main Library (2) Call number: 659.1 BEL, ...

Books-General
Marketing planning : A global perspective / Svend Hollensen.

by Hollensen, Svend.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Berkshire : McGraw-hill, c2010Availability: Items available for loan: UMI Main Library (2) Call number: 658.802 HOL, ...

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