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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Peter, J. Paul Contributor(s): Olson, Jerry C. (Jerry Corrie), 1944-Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2010Edition: 9th edDescription: xix, 554 p. : ill., map ; 27 cmISBN: 9780071267816Subject(s): Consumer behavior | MarketingDDC classification: 658.8342 Summary: 'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.

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Holdings
Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.8342 PET (Browse shelf(Opens below))	Available		2014-034
UMI Main Library		658.8342 PET (Browse shelf(Opens below))	Available		2014-035

Includes bibliographical references (p. 499-528) and indexes.

'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.

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