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Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By: Zeithaml, Valarie A Contributor(s): Bitner, Mary Jo Material type: Text

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TextPublication details: New Delhi : Tata McGraw-Hill, c2003Edition: 3rd edDescription: xx, 668 p. : ill. ; 24 cmISBN: 9780070530423Subject(s): Marketing -- Service industries | Marketing -- Customer servicesDDC classification: 658.8

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Includes bibliographical references and index

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