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281.

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Marketing research : An international approach / Marcus J. Schmidt, Svend Hollensen. by

Schmidt, Marcus
Hollensen, Svend

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, c2006

Availability: No items available.

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282.

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Marketing financial services / Trevor Watkins, Mike Wright by

Watkins,Trevor
Wright, Mike

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Butterworths, c1986

Availability: Not available: UMI Main Library: Withdrawn (5).

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283.

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Standards and global trade : A voice for Africa / [editors, John S. Wilson and Victor O. Abiola]. by

Wilson, John S. (John Sullivan)
Abiola, Victor O, 1975-
World Bank

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Washington, D.C. : World Bank, c2003

Other title:

Standards & global trade,

Availability: Items available for loan: UMI Main Library (3)Call number: 328.3096 STA, ...

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284.

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Relationship marketing for competitive advantage : Winning and keeping customers / Adrian Payne ... [et al.]. by

Payne, Adrian
Chartered Institute of Marketing
NetLibrary, Inc

Series: Marketing series (London, England). Professional development.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998, c1995

Availability: Items available for loan: UMI Main Library (1)Call number: 658.812 REL.

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285.

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Strategic marketing planning / Coli Gilligan, Richard M.S. Wilson. by

Gilligan, Colin
Wilson, Richard M.S

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, c1993

Availability: No items available.

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286.

Industrial marketing : A process pf creating and maintaining exchanges / C.S.G. Krishnamacharyulu, Lalitha R. by

Krishnamacharyulu, C.S.G
R. Lalitha

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: MUMBAI : Jaico Publishing House, c2006

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8 KRI, ...

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287.

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Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald. by

McDonald, Malcolm
Institute of Marketing
CAM Foundation

Series: Marketing series (London, England). Professional development.

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, c1995

Availability: Items available for loan: UMI Main Library (4)Call number: 658.802 MCD, ...

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288.

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Marketing management : A contemporary perspective / Christian Homburg, Sabine Kuester, Harley Krohmer. by

Homburg, Christian
Kuester, Sabine
Krohmer, Harley

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : McGraw-Hill, c2009

Availability: Items available for loan: UMI Main Library (5)Call number: 658.8 22 HOM, ...

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289.

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Strategic marketing : Planning and control / Graeme Drummond, John Ensor. by

Drummond, Graeme
Ensor, John
Chartered Institute of Marketing

Series: Marketing series (London, England). Student.

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Butterworth-Heinemann, c001

Availability: No items available.

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290.

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Marketing : A critical introduction / Chris Hackley. by

Hackley, Christopher E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles ; London : SAGE, c2009

Availability: Items available for loan: UMI Main Library (4)Call number: 658.8 HAC, ...

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291.

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Collected essays in marketing strategy / Paul Fifield. by

Fifield, Paul

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Great Britain : Paul Fifield organisation ltd., c2006

Availability: Items available for loan: UMI Main Library (2)Call number: 658.802 FIF, ...

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292.

International marketing & purchasing : A survey among marketing and purchasing executives in five European countries / edited by Peter W. Turnbull and Malcolm T. Cunningham. by

Turnbull, Peter W
Cunningham, Malcolm T

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Macmillan Press ltd., 1981

Availability: No items available.

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293.

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Commonsense direct & digital marketing / Drayton Bird. by

Bird, Drayton

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Philadelphia : Kogan Page, 2007

Availability: Items available for loan: UMI Main Library (1)Call number: 658.872 BIR.

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294.

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Marketing research : Tools & techniques / Nigel Bradley. by

Bradley, Nigel, 1958-

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, 2010

Availability: Items available for loan: UMI Main Library (1)Call number: 658.83 BRA.

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295.

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Integrated marketing communications / Hans Ouwersloot, Tom Duncan. by

Ouwersloot, Hans
Duncan, Tom

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London: McGraw-Hill, c2008

Availability: Items available for loan: UMI Main Library (1)Call number: 658.802 OUW.

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296.

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Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran. by

Parsons, Elizabeth
Maclaran, Pauline

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Burlington,M.A. : Elsevier Ltd., c2009

Availability: Items available for loan: UMI Main Library (6)Call number: 658.8342 PAR, ...

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297.

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Marketing / Paul Baines, Chris Fill, and Kelly Page. by

Baines, Paul, 1973-
Fill, Chris
Page, Kelly, 1974-

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, c2011

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 BAI.

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298.

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by

Schiffman, Leon G
Kanuk, Leslie Lazar

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8342 SCH, ...

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299.

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Financial services marketing / Tina Harrison. by

Harrison, Tina

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Blue Ridge Summit, PA : Liberty Hall Press, c1990

Availability: Items available for loan: UMI Main Library (1)Call number: 332.10688 HAR.

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300.

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Getting started in consulting / Alan Weiss. by

Weiss, Alan, 1946-

Series: Getting started in

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken, N.J. : J. Wiley, c2004

Availability: Items available for loan: UMI Main Library (1)Call number: 001.068 WEI.

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