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International marketing & purchasing : A survey among marketing and purchasing executives in five European countries / edited by Peter W. Turnbull and Malcolm T. Cunningham.

Contributor(s): Turnbull, Peter W | Cunningham, Malcolm T Material type: Text

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TextPublication details: London : Macmillan Press ltd., 1981Description: xv, 133 p. : ill. ; 24 cmSubject(s): Marketing | PurchasingDDC classification: 380.1

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Includes bibliographic references and index.

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