Marketing research : An international approach / Marcus J. Schmidt, Svend Hollensen.

By: Schmidt, MarcusContributor(s): Hollensen, SvendMaterial type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, c2006Description: xiv, 613 p. : ill. ; 25 cmISBN: 9780273646358Subject(s): Marketing research -- Methodology | Export marketing -- Research -- MethodologyDDC classification: 658.3
Item type: Books-General
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Includes bibliographical references and index.

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