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Books-General
Marketing financial services / Trevor Watkins, Mike Wright

by Watkins,Trevor | Wright, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Butterworths, c1986Availability: Not available: Withdrawn (5).

Books-General
How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz.

by Roman, Kenneth | Maas, Jane | Nisenholtz, Martin.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Thomas Dunne Books/St. Martin's Press, 2003Availability: Items available for loan: UMI Main Library (1) Call number: 659.1 ROM.

Books-General
Advertising / Frank Jefkins.

by Jefkins, Frank William.

Series: The M & E handbook seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia, PA : Macdonald and Evans, 1985Availability: Items available for loan: UMI Main Library (1) Call number: 659.1 JEF.

Books-General
Financial services marketing / Tina Harrison.

by Harrison, Tina.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Blue Ridge Summit, PA : Liberty Hall Press, c1990Availability: Items available for loan: UMI Main Library (1) Call number: 332.10688 HAR.

Books-General
Advertising : Principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Wells, William, 1926- | Mitchell, Nancy, 1950- | Wells, William, 1926-. Advertising.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: UMI Main Library (3) Call number: 659.1 MOR, ...

Books-General
Display and publicity ideas for libraries / Linda Campbell Franklin.

by Franklin, Linda Campbell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Jefferson, N.C. : McFarland, c1985Availability: Not available: Withdrawn (2).

Books-General
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.

by Quelch, John A | Farris, Paul.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1987Availability: Items available for loan: UMI Main Library (1) Call number: 659.1068 QUE.

Books-General
101 ways to get great publicity / Timothy R.V. Foster.

by Foster, Timothy R. V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 1993Availability: Items available for loan: UMI Main Library (1) Call number: 659.2 FOS.

Books-General
The fundamentals of advertising / John Wilmshurst and Adrian Mackay.

by Wilmshurst, John | Mackay, Adrian.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Butterworth-Heinemann, 1999Availability: Items available for loan: UMI Main Library (1) Call number: 659.1 WIL.

Books-General
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: UMI Main Library (5) Call number: 659.1 ARE, ...

Books-General
Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: Irwin/McGraw-Hill series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2012Availability: Items available for loan: UMI Main Library (2) Call number: 659.1 BEL, ...

Books-General
Global marketing and advertising : Understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE, c2010Availability: Items available for loan: UMI Main Library (3) Call number: 658.802 MOO, ...

Books-General
Understanding digital marketing : Marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: UMI Main Library (4) Call number: 658.872 RYA, ...

Books-General
The handbook marketing communications / P.R. Smith with Jonathan Taylor.

by Smith, P.R | Taylor, Jonathan.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Dehli : kogan page India private ltd., 2003Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 SIM.

Books-General
Critical perspectives in public relations / Jacquie l' Etang, Magda Pieczka.

by l' Etang, Jacquie | Pieczka, Magda.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : International Thomson Business Press, 1996Availability: Items available for loan: UMI Main Library (1) Call number: 659.2 ETA.

Books-General
The radio and television commercial / Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum.

by Book, Albert C | Cary, Norman D | Tannenbaum, Stanley I.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: linconwood : NTC publishing group, 1989Availability: Items available for loan: UMI Main Library (1) Call number: 659.14 BOO.

Books-General
The Advertising advantage.

Series: Harvard business review paperback series, no. 90044Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c1991Availability: Items available for loan: UMI Main Library (1) Call number: 659.1 ADV.

Books-General
The radio & television commercial / Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum.

by Book, Albert C | Cary, Norman D | Tannenbaum, Stanley I.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Crain Books, 1984Availability: Items available for loan: UMI Main Library (2) Call number: 384.54 BOO, ...

Books-General
The competitive consultant : A client-oriented approach for achieving superior performance / Allan P.O. Williams, Sally Woodward.

by Williams, Allan P.O | Woodward, Sally.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : The Macmillan Press Ltd., 1994Availability: Items available for loan: UMI Main Library (1) Call number: 658.46 WIL.

Books-General
Building organisation, 4 : Using media / Human Awareness Programme Publications.

by HAP.

Series: Human awareness programme ; no. 4.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Excom : HAP Organisational Development Services, 1998Availability: Items available for loan: UMI Main Library (1) Call number: 371.3078 HAP.

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