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The fundamentals of advertising / John Wilmshurst and Adrian Mackay.

By: Wilmshurst, John Contributor(s): Mackay, Adrian Material type: Text

TextPublication details: Boston : Butterworth-Heinemann, 1999Edition: 2nd edDescription: xi, 384 p. : ill. (some col.) ; 24 cmISBN: 9780750615624Subject(s): AdvertisingDDC classification: 659.1

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Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	659.1 WIL (Browse shelf(Opens below))	Available		2011-735

Includes bibliographical references and index.

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