Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald.
Material type:
TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, c1995Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN: 9780750622134Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.802 MCD (Browse shelf(Opens below)) | Available | 2001-145 | ||
| UMI Main Library | 658.802 MCD (Browse shelf(Opens below)) | Available | 2001-146 | ||
| UMI Main Library | Seen During Stock-taking | 658.802 MCD (Browse shelf(Opens below)) | Available | 2001-144 | |
| UMI Main Library | Seen During Stock-taking | 658.802 MCD (Browse shelf(Opens below)) | Available | 2000-031 |
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| 658.802 JOB Principles and practices of marketing / | 658.802 JOB Principles and practices of marketing / | 658.802 MCD Marketing plans : | 658.802 MCD Marketing plans : | 658.802 MEE Managing marketing performance, 2008-2009 / | 658.802 MOO Global marketing and advertising : | 658.802 OUW Integrated marketing communications / |
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
Includes index.
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