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The myth of market share : Why market share is the fool's gold of business / Richard Miniter.

by Miniter, Richard.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Crown Business, c2002Availability: No items available.

Books-General
Marketbusters / Rita Gunther McGrath and Ian C. MacMillan.

by McGrath, Rita Gunther | MacMillan, Ian C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Massachusetts : Harvard Business School Press, [2005?]Availability: No items available.

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