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Marketbusters / Rita Gunther McGrath and Ian C. MacMillan.

By: McGrath, Rita GuntherContributor(s): MacMillan, Ian CMaterial type: Text

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TextPublication details: Boston, Massachusetts : Harvard Business School Press, [2005?]Description: viii, 263 p. ; 22 cmISBN: 1591391237Subject(s): Strategic planning -- Handbooks, manuals, etc | Market share | Customer relations -- ManagementDDC classification: 658.40

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