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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996Availability: Items available for loan: UMI Main Library (1) Call number: 659.1 BAT.

Books-General
Advertising / Tony Yeshin

by Yeshin, Tony.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Thomson learning, c2006Availability: Items available for loan: UMI Main Library (2) Call number: 659.10941 YES, ...

Books-General
Issues management : Corporate public policy making in an information society / Robert L.Heath, Richard Alan Nelson.

by Heath, Robert L | Alan Nelson Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Beverly Hills, CA : Sage, cop. 1986Availability: Items available for loan: UMI Main Library (1) Call number: 658 HEA.

Books-General
The fundamentals of advertising / John Wilmshurst.

by Wilmshurst, John | Mackay, Adrian.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c1999Availability: Items available for loan: UMI Main Library (2) Call number: 659.1 WIL, ...

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How to advertise : What works, what doesn't and why? / Kenneth Roman, Jane Maas, Martin Nisenholtz.

by Roman, Kenneth | Maas, Jane | Nisenholtz, Martin.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2003Availability: Items available for loan: UMI Main Library (2) Call number: 659.1 ROM, ...

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E-commerce / Jeffrey F. Rayport and Bernard J. Jaworski.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw Hill-Irwin MarketspaceU, 2001Availability: Items available for loan: UMI Main Library (2) Call number: 658.800285 RAY, ...

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Online promotions : Winning strategies and tactics / Bill Carmody.

by Carmody, Bill.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c2001Availability: Items available for loan: UMI Main Library (1) Call number: 659.133 CAR.

Books-General
Strategic advertising management / Larry Percy, John R. Rossiter and Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2001Availability: No items available.

Books-General
Cybermarketing : How to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi.

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.84BIC.

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Guerrilla advertising : Cost-effective techniques for small-business success / Jay Conrad Levinson.

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, c1994Availability: Items available for loan: UMI Main Library (1) Call number: 659.1 LEV.

Books-General
Advertising in tourism and leisure / Nigel Morgan and Annette Pritchard.

by Morgan, Nigel | Pritchard, Annette.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c2000Availability: Items available for loan: UMI Main Library (1) Call number: 659.19338MOR.

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Everything you should know about public relation : Direct answers to over 500 questions / Anthony Davis.

by Davis, Anthony.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2003Availability: Items available for loan: UMI Main Library (1) Call number: 659.2 DAV.

Books-General
Intergrated advertising promotion and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River : Pearson, c2010Availability: Items available for loan: UMI Main Library (8) Call number: 659.1 CLO, ...

Books-General
Essentials of contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw, 2009Availability: No items available.

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Macmillan dictionary of marketing and advertising / edited by Michael John Baker.

by Baker, Michael John.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke : Macmillan press Ltd., 1998Availability: Items available for loan: UMI Main Library (1) Call number: 658.8003MAC.

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Advertising and promotion : Supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA : Thomson, 2003Availability: Items available for loan: UMI Main Library (2) Call number: 658.82SHI, ...

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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.

by Russell, Thomas J | Lane, W. Ronald.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliff, N.J. : Prentice-Hall Inc., c1990Availability: Not available: Withdrawn (1).

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Advertising and the promotion industry / Maggie Jo St. John.

by St. John, Maggie-Jo.

Series: Professional reading skills seriesEnglish language teaching (Englewood Cliffs, N.J.)Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Prentice Hall, c1994Availability: Items available for loan: UMI Main Library (2) Call number: 659.1 JOH, ...

Books-General
Advertising in tourism and leisure / Nigel Morgan and Annette Pritchard.

by Morgan, Nigel | Pritchard, Annette.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Butterworth-Heinemann, c2000Availability: No items available.

Books-General
Instant promotions / Bradley J. Sugars.

by Sugars, Bradley J.

Series: Instant success series ; Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 659.113 SUG.

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