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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

By: Batra, Rajeev Contributor(s): Myers, John G | Aaker, David AMaterial type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 5th edDescription: xiii, 754 p. : ill. ; 24 cmISBN: 9780133057157Subject(s): Advertising -- ManagementDDC classification: 659.1

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Holdings
Current library	Collection	Call number	Status	Notes	Date due	Barcode
UMI Main Library	Seen During Stock-taking	659.1 BAT (Browse shelf(Opens below))	Available	Resource for Academic reference, Research and Development		2003-377

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