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Marketing management : Analysis, planning, and control / Philip Kotler.

By: Kotler, Philip Material type: Text

TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984Edition: 5th edDescription: xxi, 792 p. : ill. ; 25 cmISBN: 0-13-558024-2Subject(s): Marketing -- ManagementDDC classification: 658.8

Item type:

Books-General

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Holdings
Current library	Collection	Call number	Status	Notes	Date due	Barcode
UMI Main Library		658.8 KOT (Browse shelf(Opens below))	Withdrawn Item	Withdrawn		86-356
UMI Main Library	Seen During Stock-taking	658.8KOT (Browse shelf(Opens below))	Withdrawn Item	Withdrawn		86-355

Includes bibliographical references and indexes.

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