Marketing management :
Kotler, Philip.
Marketing management : Analysis, planning, and control / Philip Kotler. - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1984. - xxi, 792 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
0-13-558024-2
Marketing--Management.
658.8 / KOT
Marketing management : Analysis, planning, and control / Philip Kotler. - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1984. - xxi, 792 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
0-13-558024-2
Marketing--Management.
658.8 / KOT