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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : FT Prentice Hall, 2008Availability: Items available for loan: UMI Main Library (6) Call number: 658.802 HOO, ...

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Marketing-led strategic change : A guide to tranforming the proces of going to market / Nigel F. Piercy.

by Piercy, Nigel F.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c2002Availability: Items available for loan: UMI Main Library (3) Call number: 658.812 PIE, ...

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Market-led strategic change : Transforming the process of going to market / Nigel Piercy.

by Piercy, Nigel.

Series: Marketing series (London, England). Professional development.Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c2009Availability: Items available for loan: UMI Main Library (3) Call number: 658.8PIE, ...

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Marketing strategy and competitive positioning / Graham J. Hooley, John Saunders, Nigel F. Piercy,

by Hooley, Graham J | Saunder, John | Piercy, Nigel.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : FT Prentice Hall, 2008Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 HOO.

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