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Books-General
Collected essays in marketing strategy / Paul Fifield.

by Fifield, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Great Britain : Paul Fifield organisation ltd., c2006Availability: Items available for loan: UMI Main Library (2) Call number: 658.802 FIF, ...

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Marketing management in practice, paper 8, advanced certificate (stage 2) / CIM.

by CIM.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : BPP Learning Media, c2003Availability: Items available for loan: UMI Main Library (1) Call number: 658.848 MAR.

Books-General
Mastering marketing management / Roger Cartwright.

by Cartwright, Roger.

Series: Palgrave master seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgave, 2002Other title: Marketing management.Availability: Items available for loan: UMI Main Library (5) Call number: 658.8 CAR, ...

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Marketing strategy and competitive positioning / Graham J. Hooley, John Saunders, Nigel F. Piercy,

by Hooley, Graham J | Saunder, John | Piercy, Nigel.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : FT Prentice Hall, 2008Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 HOO.

Books-General
Marketing management Readings: From Theory to practice / Benson P. Shapiro, Robert J. Dolan, John A. Quelch.

by Shapiro, Benson P | Dolan, Robert J | Quelch, John A.

Series: The Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R.D. Irwin, c1985Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 SHA.

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Harvard Business Review: January-February 2014 HBR.ORG

by Harvard Business Review | Adi,Ignatius.

Series: ; 92Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston: Harvard Business Review, c2014Availability: Items available for loan: UMI Main Library (1) .

Books-General
Marketing in management : Basic principles / Mike Worsam, D Berkeley Wright.

by Worsam, Mike | Wright, Berkeley. D.

Edition: 23rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Pitman Publishing, c1995Availability: Items available for loan: UMI Main Library (2) Call number: 658.802 WOR, ...

Books-General
Enterprise strategy : Paper E3 / CIMA.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kaplan Publishing, c2012Availability: Items available for loan: UMI Main Library (4) Call number: 658 CIM, ...

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Understanding digital marketing : Marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: UMI Main Library (4) Call number: 658.872 RYA, ...

Books-General
Total relationship marketing / Evert Gummesson.

by Gummesson, Evert.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Amsterdam ; Boston : Butterworth-Heinemann, c2002Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 GUM.

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Marketing management handbook / Alexander Hamilton Institute.

by Alexander Hamilton Institute.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Global Books & Subscriptions Services, 1998Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 ALE.

Books-General
How to prepare a marketing plan : A guide to reaching the consumer market / John Stapleton, Michael Thomas.

by Stapleton, John | Thomas, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: England : Gower, 1998Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 STA.

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Get a Copy Find a copy in the library New state, new millenium, new public management : Coping with the problems of transition : the case of Slovenia / edited by Morton R. Davies.

by Davies, Morton R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ljubljana : university of , 1997Availability: Items available for loan: UMI Main Library (1) Call number: 351.1 NEW.

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The management and marketing of services / Peter Mudie and Angela Cottam.

by Mudie, Peter | Cottam, Angela.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann ltd., 1993Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 MUD.

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Marketing hotels and restaurants into the 90's : A systematic approach to increasing sales / Melvyn Greene.

by Greene, Melvyn.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Heinemann, 1983Availability: Not available: Withdrawn (1).

Books-General
Marketing industrial goods / edited by James Dening.

by Dening, James.

Series: Management in action seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Business Publications Limited, 1968Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 DEN.

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Marketing in action : For hotels, motels, restaurants / Bob Stein.

by Stein, Bob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Ahrens Publishing Company Inc., 1971Availability: Items available for loan: UMI Main Library (1) Call number: 658.809 STE.

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Principles of logistics management : A functional analysis of physical distribution systems / James A. Constantin.

by Constantin, James A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : NY Appleton-Century-Crofts, 1966Availability: Items available for loan: UMI Main Library (1) Call number: 658.7 CON.

Books-General
Product strategy and management / edited by Thomas L. Berg, Abe Shuchman.

by Berg, Thomas L | Shuchman, Abe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Holt, Rinehart and Winston, 1963Availability: Not available: Withdrawn (1).

Books-General
International marketing management / James M. Livingstone.

by Livingstone, James M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Macmillan Press, 1976Availability: Not available: Withdrawn (3).

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