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Exploring direct and customer relationship marketing / Martin Evans, Lisa O'Malley, Maurice Patterson.

By: Evans, MartinContributor(s): O'Malley, Lisa | Patterson, MauriceMaterial type: Text

TextPublication details: London : Thomson Learning, 2004Edition: 2nd edDescription: xxiv, 520 p. : ill. ; 25 cmISBN: 9781861529015Subject(s): Direct marketingDDC classification: 658.812

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Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.812EVA (Browse shelf(Opens below))	Available		2006-157

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