Exploring direct and customer relationship marketing / (Record no. 3163)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180607093118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120405t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781861529015 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| Modifying agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | EVA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | Exploring direct and customer relationship marketing / |
| Statement of responsibility, etc. | Martin Evans, Lisa O'Malley, Maurice Patterson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thomson Learning, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 520 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O'Malley, Lisa |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patterson, Maurice |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | UMI Main Library | UMI Main Library | 04/05/2012 | 658.812EVA | 2006-157 | 02/11/2016 | 02/11/2016 | Books-General |